BBC launches sport app on connected TVs

written by: Richard Kastelein

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The BBC has launched its new sport app for connected TVs, enabling audiences to access the BBC’s interactive coverage of major sporting events via the BBC Red Button.

This is the BBC’s next generation TV experience, seamlessly integrating linear TV with online and on-demand content at the simple click of a button.

Initially focusing on Formula 1, the BBC Sport app will bring all the race action together in one place, with live streams, on-demand video and additional content. During races that are covered live on BBC One, fans won’t miss a second of the race, with access to alternative options such as on-board cameras which take the viewer to the heart of the action and the ‘driver tracker’ that shows where each car is on the circuit. As well as the races themselves, there will be full coverage of practice and qualifying sessions.

The app will expand over the next few months to include coverage of Euro 2012, Wimbledon and London 2012 Olympic Games. The BBC Sport app is currently available on Virgin Media's TiVo service, bringing BBC Red Button to around 500,000 Virgin Media TiVo homes for free. The app will be made available on a range of additional devices going forward.

Phil Fearnley, the general manager for news and knowledge in the BBC’s Future Media division, said: “We are very excited to be launching our new BBC Sport app and Red Button service for connected TVs. Today’s launch will ensure we bring our next-generation TV experience to sports fans across the U.K., integrating TV and online content seamlessly at the click of a button.

"With predictions there’ll be almost 36 million connected TVs installed in U.K. homes by the end of 2016, the new BBC Sport app is a great new way for these audiences to access the best of BBC’s content.”

 

 

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