ACTV8.ME And Virgin Sign Deal for New Interactive Formats

written by: Richard Kastelein

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ACTV8.ME and Virgin Produced have inked a partnership alliance in which together they will create new-era TV shows that are completely interactive. Virgin known for creating unique consumer experiences through a long history of innovation and technological firsts continues this legacy through its entertainment arm launched in 2010.

In addition to "ACTV8"ing current hit TV shows, ACTV8.ME is also working with TV production partners and TV networks to create new interactive TV programming. ACTV8.ME has already formed major alliances to be the second-screen interactive partner with Mark Burnett Productions, Fox Broadcasting, The Oxygen Network and others.

"Our exciting new relationship with ACTV8.ME marks a pioneering step into the unscripted television business for Virgin Produced. We share a similar philosophy with the ACTV8 team and together we are poised to lead the path in forming a REAL interactive relationship with our TV audiences," said Virgin Produced Co-Founder and CEO Jason Felts.

The Virgin Produced / Actv8 partnership focuses on creating unique television properties built for organic distribution and integration using multi-screen interactivity with Facebook and Twitter. These new-era technologies will serve to create an uber network whereby the television content will leverage key social media platforms and ultimately the global Virgin Produced television distribution network thus enabling real-time interactivity with the content. Earlier this month, Virgin launched their own channel onboard Virgin America providing a variety of fresh content to passengers.

 

"We are excited to be working with the talented creative team at Virgin Produced. Their creative vision coupled with the support of their various sister companies' across the transportation, mobile and retail sectors offer a unique platform to develop and launch high-quality interactive content to the domestic and international marketplace. Having just flown Virgin America and watched their channel, Actv8 look forward to increasing their collective consumer brand experience," said ACTV8.ME CEO Brian Shuster.

He added, "With a number of high-profile projects already released and more currently in various stages of production, Virgin Produced has quickly established itself a formidable player within the industry. This alignment fits perfectly with our strategy at ACTV8.ME in partnering with innovative content creators, with a clear trajectory, and a real vertical integration philosophy."

"We are really excited to soon unveil some of the properties we are developing with ACTV8. The technology they have built is a game changer, and combined with our newly launched content channel will prove to only increase the Virgin consumer experience which is our top priority at Virgin Produced," concluded Virgin's Chief Creative Officer Justin Berfield and Barrick Prince, EVP of Unscripted Television in a joint statement.

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