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"With the introduction of the Second Screen, TunedIn is working to fundamentally change the relationship you have with your TV. Like the music industry before it, television is rapidly evolving due to the swift pace of innovation in digital and mobile technologies,” said Sebastian Bartz, co-founder and COO of TunedIn Media.
With the addition of a companion viewing device, TunedIn takes Social and Participant TV to the next level. This comprehensive platform will change the way audiences connect with the programming. In addition to watching a favorite show, viewers gain the ability to both interact with other users in their social fabric and participate in the show.
The 2.0 app includes significant enhancements that enable users to:
In December, TunedIn launched its public beta, which the company used to gather user feedback. Following significant user response, TunedIn has fine-tuned its platform to enhance the TV viewing experience.
“No longer are people simply going to watch TV, they’re going to live it. TunedIn aspires to connect audiences by bringing viewers together in a collective viewing experience. This cohesion of audience participation will ultimately shape future content and change the way we think about TV,” Justin E. Scull, co-founder and CEO.
While Social TV plays a critical role in the development of the Second Screen, TunedIn believes that Participant TV will be the ultimate catalyst that will transform the industry. For example, TunedIn aspires to enrich the political process in the U.S. by encouraging Americans to play a more interactive role in the 2012 Presidential Debates. TunedIn aims to give the silent majority a voice in the political process. Viewers are empowered to engage in streaming discussions and provide real-time feedback to each candidate’s response like never before. While Participant Politics is still in private beta, TunedIn plans to launch in conjunction with the U.S. Presidential Debates.
In addition to the deployment in the U.S., the platform will be rolled out in additional European markets and will be available for the iPad, Android and the Web later this year.
We are delighted to add three new distinguished media professionals to our board:
Prof. Dr. Klaus-Dieter Müller
About TunedIn Media
TunedIn Media was co-founded by Justin E. Scull and Sebastian Bartz, based out of Berlin and New York. TunedIn aims to forever change a viewer’s relationship with television, making it possible to connect and participate with other viewers in a real-time interactive environment.
Your second screen awaits you at http://itunes.apple.com/de/