TMS's Zap2it Introduces New Social TV Features

written by: Richard Kastelein

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Zap2it, the leading TV news and information web site from Tribune Media Services (TMS), has introduced new social TV features that reward entertainment fans for interacting with news and content focusing on their favorite shows and celebrities. Users can now earn points and customized badges through common actions such as joining Zap2it's various social media communities, "liking," commenting on and reacting to blog posts, sharing content and checking in to TV shows.

By connecting with Zap2it through social media accounts and participating in these activities, Zap2it users can interact with like-minded entertainment fans, accumulate social currency, secure bragging rights and gain access to giveaways and themed prizes.

Powered by Gigya, the Rewards Challenge is the most recent Zap2it product enhancement designed to increase social activities around TV shows and celebrities. By encouraging social activities, the Rewards Challenge builds user loyalty and site stickiness. All Challenges are fully integrated with Facebook, Twitter and other major social media sites allowing for achievements and progress to be shared with friends and community members. A Leaderboard displaying user rankings provides the Zap2it audience of "TV Sociables" a snapshot of top performers thereby encouraging friendly competition.

The Zap2it Rewards Challenge officially gets underway with the "Head Writer Badge" Sweepstakes in which the first users to earn 2,500 points and unlock the "Head Writer" badge are eligible to win an Apple iPad. For more details on the promotion, visit

"Launching the Zap2it Rewards Challenge is a big step in enhancing our social TV presence," said Rebecca Baldwin, Vice President and General Manager of Zap2it. "It gives our users a home for their TV-focused communities and our advertisers a new way to reach truly engaged TV watchers."



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