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The Ad Age Social Engagement/Social TV Conference is a revolutionary cross-disciplinary event that will bring together the best minds from the media, social-analytics, brand and agency worlds.
Here are five excellent reasons to join for a day of insight and takeaways:
1. Because social media is changing fast -- and you can't afford to get left behind. Attending the SE/STV Conference on May 9 in New York will make you smarter and more strategic about using social to engage consumers. And the program isn't just about what's possible (though there's a fair amount of that). It's also focused on results and heavy on case studies, data and what's worked when it comes to social engagement.
2. They've assembled an awesome lineup of speakers and panelists. They include:
* Matt Nix, Creator/Executive Producer, "Burn Notice"
* Jordan Bitterman, SVP, Social Marketing Director, Digitas
* Bob Bowman, CEO, MLB (Major League Baseball) Advanced Media
* David Cohen, Chief Media Officer, Universal McCann
* Drita D'Avanzo, reality TV star on VH1's "Mob Wives"
* Mark Ghuneim, CEO/Co-Founder, Trendrr
* Jennifer Healan, Group Director, Integrated Marketing Content, Coca-Cola
* Jason Hoch, SVP-Digital, WWE
* Lisa Hsia, Executive VP-Digital Media, Bravo Media
* Kristin Frank, SVP-Digital, MTV and VH1
* John Kosner, EVP-Digital & GM, ESPN.com
* Aaron Lilly, Media and Branded Entertainment, Bing
* Kay Madat, Director of Entertainment Strategy and Global Marketing, Facebook
* Daniel Maree, creator of the Million Hoodie March (and what "ABC World News" called "the fastest-growing petition in the history of the internet")
* Jesse Redniss, SVP-Digital, USA Network
* Chris Stephenson, President, Viggle
* Joyce King Thomas, Director of Brand Partnerships at Longreads (aka. the writer/creative director behind MasterCard's "Priceless" campaign during her time as Chief Creative Officer at McCann Erickson)
* Christian Waitzinger, Executive Creative Director, SapientNitro
3. It won't consider social TV in a vacuum. While other conferences silo social-TV discussions, Ad Age's SE/STV conference will explore the state-of-the-art in social listening both within and beyond the broadcast TV realm, so that industry leaders in all media and marketing channels can leave with lessons and a deeper understanding of how social fosters consumer engagement.
4. It won't eat up your entire day. Our partial-day event starts at 8:30 a.m. and extends no later than 4 p.m. We're hosting it in midtown Manhattan at the Hilton New York, 1335 Sixth Ave., convenient to half a dozen subway lines and a quick cab ride to La Guardia Airport.
5. It's designed to be affordable. Tickets to SE/STV are just $450, including a networking breakfast and lunch. (Some other social-TV and social-media events ask you to cough up $1,000 or more.) Groups of three or more automatically receive $50 off each ticket.