Zeebox launches UK’s first synchronised second-screen ad campaign

written by: Richard Kastelein

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Published on Friday, 27 April 2012 10:46

This weekend zeebox will kick off the UK’s first synchronised ad campaign across TV, social media and the second screen to promote the new blockbuster filmPrometheus fromTwentieth Century Fox.

On Sunday, April 29^th, during the penultimate episode ofHomeland on Channel 4, a world exclusive trailer of Ridley Scott's Prometheus will air in the first ad break.

The trailer will be broadcast at around 9.11pm. Viewers will be invited to share their thoughts about the film on Twitter using the hashtag #areyouseeingthis. A selection of tweets will be broadcast during a special 40-second spot in the next ad break.

One lucky user who tweets from within zeebox adding the hashtag #zeebox will have a chance to win a pair of tickets to the UK premiere of Prometheus. In addition, zeebox is giving away 50 tickets to an exclusive pre-premiere screening ofPrometheus to zeeboxusers who tweet about the trailer from within zeebox.  The winners will be announced live in zeebox before the end of the show.

The remainder of the campaign will run throughout May – whenever the Prometheus trailer is aired on TV, zeebox’s platform will automatically recognise it and offer consumers more opportunities to win Prometheus tickets.

Twentieth Century Fox worked with media agency Vizeum and zeebox to design this ground-breaking interactive social media promotion, running live across TV, Twitter and thesecond-screen.

Simon Miller, head of product at zeebox said:

“This represents the first use of zeebox as a platform for advertisers, and showcases zeebox’s real-time ad recognition technology that enables a promotion to run on the second-screen in synch with a TV commercial.“

Sunday’s promotion is the beginning of a month-long campaign in zeebox around Prometheus, where consumers using zeebox’s app to enhance their viewing of key prime-time TV shows will gain access to exclusive content, including more give-aways synchronised with Prometheus trailers appearing on TV.

Caroline Clancy, Digital Strategy Director at Vizeum, said:

“Prometheus gives us the perfect opportunity to harness second screen innovation. By synchronising our TV spots with zeebox we are moving the campaign beyond the bounds of TV ad lengths and extending users’ experience to allow for further exploration of the campaign.”

Prometheus, the summer's most anticipated film, marks director Ridley Scott's return to the genre he helped define. Prometheus opens in UK cinemas on June 1.

Since launching in 2011, zeebox has led innovation in the market of social TV apps, uniquely enabling consumers to discover TV content through their extended social graph, to follow their favourite celebrities’ TV viewing, and to automatically get more information about the programmes they’re watching. zeebox knows what consumers are watching, and engages them with relevant content and ecommerce opportunities in synch with live TV.

Zeebox is available on the Web, on iPad, iPhone and Android smartphones athttp://zeebox.com.