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EpicTV, a service fully funded by Finnish telecommunications and ICT service company Elisa, announced today that it has selected Tvinci, the Pay-OTT platform provider, to power its pan-European service for multiple connected devices. EpicTV provides a destination for an audience interested in adventure sports. The deployment of Tvinci's Pay-OTT platform for EpicTV enables the delivery of a personalized, consistent viewing experience across iPad, Android, PC and connected TV, the latter powered by Tvinci's partner Accedo, the leading enabler of interactive applications for IPTV and SmartTV.
"We are focused on providing new experiences and delivering TV services for the future where people watch content that is specific to their interests, and on whatever device they want," said Panu Lehti, Head of EpicTV and VP, Business Development at Elisa. "We are delighted to work with Tvinci and Accedo on this project. Within a very demanding time frame, they knew how to enable us to meet consumer demand and understood the complexity we faced in packaging content for different devices, protecting it with DRM e.g Microsoft Playready and effectively charging for it. The platform we have deployed meets our requirements, and more."
EpicTV will serve a potential audience of tens of millions adventure sports fans in 15 countries, and will feature a Facebook-based freemium model and other viewer engagement methods. It offers a vast library of skiing, snowboarding, surfing climbing, mountain biking and base jumping video content.
"This deployment with Elisa serves to prove that operators are now realizing the power of OTT and that they must think clearly and strategically about who they are delivering to and how these people are consuming content," said Ofer Shayo, CEO, Tvinci. "Working with Elisa's EpicTV team is a real pleasure, as the two teams inspire each other with new ideas. The result of this effort is that EpicTV subscribers will enjoy a highly targeted and personalized cross-device experience on EpicTV from day one. We are very excited by this deployment with our partner Accedo for Elisa and look forward to seeing how it meets the needs of adventure sports enthusiasts across Europe."
"Regional and global content offerings can be cost-efficiently realized with OTT solutions," said Michael Lantz, CEO, Accedo. "Elisa has shown unprecedented innovation and strategic thinking with an attractive targeted content offering via OTT. Together with Tvinci, we're excited to bring this service to the market in a very short time frame."
The EpicTV service is delivered via Tvinci's award-winning OTT platform, which enables operators, broadcasters and media companies to offer users premium content across connected devices. EpicTV can seamlessly add devices centrally managed through Tvinci's OTT platform, and is expected to roll out on additional tablets, smartphones and connected TV brands within the next six months.