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“In today’s video advertising landscape, it’s difficult to find technology companies that are truly changing the dynamics of the industry,” said Lewis. “What’s exciting about Adap.tv is not that it is simply a leader in the global market, but that it is experiencing exponential growth year after year. It’s that growth coupled with its vision for a more efficient way to buy and sell video, that drew me to this opportunity,” he added.
Lewis is charged with helping agencies, trading desks and DSPs build more efficient and effective video campaigns. Lewis joins from Xaxis, the company formed from the joint venture between the MIG and GroupM, as director of strategic planning for EMEA. After starting his career at ad network 24/7 Real Media, Lewis moved agency side to Carat International. He then worked at Lycos Europe to help it grow its network capabilities, before returning to 24/7 to launch WPP’s demand side platform.
Anne Peiré is responsible for helping agencies and ad networks build their businesses in France and throughout Europe. She joins Adap.tv from the Paris office of German TV network, RTL Group, where she was international sales manager. Direct clients included Clarins Group, Ubisoft, BNP Paribas and media agencies included Havas, Mediacom and OMD.
Brian Fitzpatrick, managing director of Adap.tv in Europe states:
“Lewis and Anne are an exceptional addition to our European team. With 15 years of combined experience in digital media, they will ensure that clients have the insights and tools they need to achieve success in video advertising.”
Adap.tv says: “Adap.tv builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two operational units – the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world’s largest source of video supply and demand, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital.”