Share this Article
ShowCaster, the web’s live interactive TV platform, today announced a partnership with zeebox to deliver innovative live video shows within zeebox, to complement live TV formats.
By giving viewers the opportunity to watch and interact with the cast during and following their favourite shows, the integration of ShowCaster further enhances zeebox’s compelling second screen experience. As well as driving deeper audience engagement, the partnership will provide broadcasters and production companies with innovative TV formats and new opportunities for owning and monetising their audiences online.
“zeebox is transforming the TV experience so we’re delighted to be an official partner with tight platform integration,” comments Will Neale, CEO of ShowCaster. “Our partnership will provide new and creative ways for broadcasters and production companies to engage their audiences and generate revenue.”
ShowCaster’s full service interactive web TV platform is already being used by major broadcasters such as Channel 4 and Sky on hit shows such as Made In Chelsea and Skins. As well as enabling broadcasters to rapidly embed live HD video into their websites, ShowCaster capitalises on the interactivity of the web by encouraging audience participation via Twitter, Facebook and polls - the results of which are immediately available to the presenter.
Having successfully integrated with zeebox’s Showtime platform for Sky 1 HD's flagship entertainment show Got to Dance, the partnership now offers other broadcasters and production companies the opportunity to drive online engagement via live video utilising zeebox’s Play Along Zone as well as a curated social stream in its Programme Zone and live Zeetags during the show.
“ShowCaster’s interactive live TV formats are an effective way for broadcasters to drive online audience engagement,” comments Anthony Rose, zeebox co-founder and CTO. “It’s great to have them on board as we chart new territory in broadcasting and create compelling new ways for viewers to enjoy TV.”
ShowCaster is brought to you Orca Digital. We've been around since 2006 and are passionate about live video and interactive services - driven by an irresistable urge to innovate.