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Paddy Power is working with UK technology firm fanatix to provide an in-match social TV experience for viewers of the UEFA Champions League final.
Via the fanatix social TV platform, viewers will be able to discover other fans watching the game around the world as well as participating in the global debate around the action through aggregated and curated football-specific Twitter feeds.
Additional aspects of the service will see fans able to share their opinions on the Final with friends via the integrated group messenger, access in-depth match information and statistics, or engage in debate with the Paddy Power pundits.
Founded in 2011, fanatix is a technology platform designed to engage the burgeoning second screen sports entertainment community. The platform makes it easy to discover which friends are watching the same game, start a private group chat with them from anywhere in the world, for free or engage in the global debate around the game.
The deal is the third major coup for the company in recent weeks after the fanatix platform was selected by Manchester City to engage fans during the crucial Premier League title run-in games and ESPN to support the broadcasters coverage of the FA Cup Final.
Paddy Power, Head of Communications for Paddy Power, said:
Will Muirhead, fanatix CEO and Founder, said:
“We’re always looking for fun ways to engage fans in a dialogue during big sports events and fanatix is the ideal platform to address the fast-growing second screen sports audience.”
“Paddy Power has done an incredible job in leading the charge of sports books onto mobile devices and we’re thrilled that they have chosen to work with fanatix on during this global event.”
“The recent Barcelona v Chelsea UEFA Champions League semi-final match generated over 14,000 tweets per second, making it the most ‘social’ television event ever. We expect the Final to be even more engaging for fans around the world.”