Published on Friday, 25 May 2012 14:58
British Eurosport, the UK-arm of the pan-European sports broadcaster, is working with fanatix, the leading social TV platform for sports, on four of this summer’s major tennis,motorsport and cycling events: the French Open from Roland Garros (27 May to 10 June), the Moto GP Championship from Assen and Superbike World Championship from Aragon (28 June to 1July) and the Tour de France (30 June to 22 July).
Via the fanatix social TV platform, viewers will be able to discover other fans following the eventsaround the world as well as participating in the global debate through aggregated and curated event-specific Twitter feeds.
Additional aspects of the service will see fans able to share their opinions on this summer’s sporting action with friends via the integrated group messenger, access in-depth match information and statistics, or engage in debate with the British Eurosport TV pundits.
Founded in 2011, fanatix is a technology platform designed to engage the burgeoning second screen sports entertainment community. The platform makes it easy to discover which friends are watching the same game and start a private group chat with them from anywhere in the world, for free.
The deal is the fourth major coup for the company in recent weeks after the fanatix platform wasused by Manchester City to engage fans during the crucial Premier League title run-in games, ESPN used the platform during their coverage of the FA Cup Final and Paddy Power teamed up with fanatix to engage with the in-match audience during the UEFA Champions League final on Saturday night.
Will Muirhead, fanatix CEO and Founder, says, “We’re delighted that British Eurosport has chosen to work with fanatix throughout this incredible summer of sport.”“The recent UEFA Champions League final generated over 1xxxxxx tweets per second, making it the most ‘social’ television event ever. In addition, US data shows that, despite only occupying 1.5% of the broadcast schedule, sports generates over 45% of all the social activity around television.
“The social TV opportunity for sports broadcaster, clubs and rights holders is significant.”