Nielson: More People Watch Video On Computers Once A Day Than Watch TV Once A Day

written by: Richard Kastelein

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Published on Sunday, 03 June 2012 11:41

Recent Nielsen data suggests people aren't watching TV anymore - as it reveals that more people watch video on computers once a day than watch TV once a day.

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According to a piece at Business Insider:

A new report from Nielsen, the TV audience ratings and measurement people, shows that the number of people who watched TV at least once per month—a pretty low bar—declined from 90 percent of the population to 83 percent last year.

Proportionately, that means TV lost 8.5 percent of its audience in 2011. As many as 17 percent of people never watch TV, the survey of 28,000 consumers in 56 countries.

That's a staggering loss of interest in a medium that in industrialized nations is regarded as a standard like electricity or hot running water.

The number of people watching video on a computer at least once per month is now higher, at 84 percent, than those watching TV.

Not surprising really. The evolving disruption of the TV value chain due to the Internet takes many forms - including viewing online and not even bothering with linear broadcast programming. 

Whether or not cord-cutting is considered real or not, Nielsen says that 97% of U.S. households will own a television in 2012, which is down from 99% of households in 2011.

From RapidTV News:

The segment has been flat for several quarters, though that may be set to change. Over the five years to 2012, IBISWorld estimates television broadcasting industry revenue declined at an annualised rate of 0.9% to $37.3 billion. "During this time, the mandated transition to digital transmission was costly for broadcasters," explains Kaczanowska. "This change led to layoffs and diminished spending on programming." Going forward, the broadcast TV business model will continue to experience significant changes. In particular, new media is also posing competition, with greater numbers of viewers opting for the Internet. That means that TV will need to become more interactive and customised for individual consumers, according to the research firm, and "successful firms will make adjustments to changing consumer preferences."

Meanwhile, relaxed ownership regulations will likely lead to further consolidation and additional layoffs because the broadcasting spectrum is limited and no new stations can be built. These are changes that ironically are projected to stimulate revenue growth over the next five years."