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Research and Markets has announced the addition of the "The New TV Experience: TV Apps and Hybrid Services" report to their offering.
TV programs have come to the Internet, and the Internet has gone to mobile devices. Now the Internet is coming back to TV, and savvy software engineers and smart TV producers are finding ways to create new "hybrid" services that bring it all together.
The next step in the viewing experience will be for TV sets and set top boxes to permit all of the traditional TV-related services, which is then expanded and enhanced by bringing in content from the Internet, or from Internet-like web services that provide a walled garden' of authorized content and on-screen features, says Gerry Kaufhold, Research Director. In tandem with web-based content coming to TV screens are TV apps that use tablets or smartphones. We expect nearly 80 million households will be actively using TV apps provided by their service provider by 2016. These new hybrid approaches provide an excellent growth opportunity for TV producers.
Some of the research findings include:
Recent In-Stat research, The New TV Experience: TV Apps and Hybrid Services), provides a look into the future of television and builds on recently published forecasts for TV Everywhere services, hybrid set top box deployments, and recent consumer surveys. Our research reveals the types of screens consumers are using to view content from the Internet, and includes identification and analysis of the key trends and companies that are driving the market.
For more information visit http://www.researchandmarkets.com/research/dw5nvs/the_new_tv_experie