Ireland's RTE Connected TV App Coming to Samsung - A First For National Broadcaster

written by: Richard Kastelein

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Samsung Electronics and RTE Digital have released a free connected TV app that will allow Smart TV users to access content from the national broadcaster dirct on their Internet-connected TVs.

Ireland's Techcentral has more:

The new offering adds to RTE's existing online presence with its desktop RTE Player service, apps on Android and iOS, and PlayStation 3.

The agreement gives Samsung Smart TV users to access a selection of RTE's flagship programmes such as Fair City, Home and Away, Saturday Night with Miriam, Father Ted, and coverage of GAA matches.

Brendan Carr, product marketing manager, Samsung Ireland said: "RTÉ Player is the latest addition to our ever growing library of great TV Apps, and further demonstrates our leadership in the Smart TV category. Catch up TV services are one of the leading drivers of Smart TV usage, so RTÉ Player will be a real added value benefit for Samsung Smart TV owners."

"RTEs strategy is to be available wherever and whenever our audience wants," said Aisling McCabe, director of strategic platforms and partnerships, RTE Digital. "We're excited to partner with Samsung on our entry into the Smart TV market. Audience engagement, interaction and satisfaction is our primary focus. Our catch up service puts the viewer firmly in control, allowing them to view RTE content whenever they want. Marrying quality content with best-in-class products such as the Samsung Smart TV and the RTE Player App will provide an enhanced user experience that will allow the audience greater choice than ever before."

Speaking with, Marcus O'Doherty, head of technology for RTÉ Digital, explained:

"From an RTÉ perspective, this is a significant milestone for the RTÉ Player which was first deployed in 2009. It is the first smart TV large-screen deployment and brings the Player right into the living room."

O'Doherty explained it opens up a new audience for the 'leanback' experience of the Player and the development required a new user interface design to operate via the remote control. "Pictures are larger as are menu structures. Because users will be using a remote control it requires different ways of accessing content. But it's quite an intuitive user interface design."

O'Doherty said the RTÉ Player was rebuilt especially for Samsung's smart TV platform using CE-HTML which enables back-end streaming to deliver high-quality imagery on large screens. He pointed out that different manufacturers' TV platforms are quite different in terms of streaming protocols, SDKs, etc, but the team at RTÉ has used CE-HTML as the basis for which other manufacturers of TV sets will eventually be able to host the Player.

“This is the first step in terms of deployment of the RTÉ Player across hybrid platforms," he said.



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