Study: Ooyala has publishes its quarterly Global Video Index Report

written by: Richard Kastelein

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Published on Tuesday, 12 June 2012 16:51

Ooyala has published its quarterly Global Video Index Report (you may have seen some of their findings featured in a recent USA Today cover story). The report is full of insights from Q1 2012 to help you better engage your viewers and earn more money with online video.

Key findings from Ooyala's free report include:

• From online video to Internet TV. Long-form content—defined as videos longer than 10 minutes—accounted for half of the total time spent watching online video in Q1.
• Data-driven digital dollars. Our data science team looked closely at Q1 monetization data to uncover key trends and advise on best practices.
• The iPad effect. Following Apple's March release of the iPad 3, the amount of video watched on tablets jumped 26%.

Smart video publishers are looking past clicks and plays to focus on individual engagement levels, identify "power viewers" and optimize ad levels for viewers who increasingly consume longer videos.

Want to learn more? Click here.