zeebox on Techcrunch TV - Coming To Shake Up Social TV In The US

written by: Richard Kastelein

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Anthony Rose, CTO of zeebox, is making waves in the US with a recent interview on Techcrunch. The article is titled: Zeebox Is Coming To Shake Up Social TV In The US: Here’s What It Looks Like and includes a video interview.

There’s the discovery aspect, which lets you browse program listings based on popularity, as well as the number of your friends who are connected. There’s the information aspect, which gives viewers more background on the shows that they’re watching while they’re watching them. And then there’s the social aspect, which allows viewers to see what people are tweeting about a given show, as well as giving them the ability to share their own comments with friends and followers.

Zeebox has a partnership with Sky, the largest pay TV provider in the U.K., and the satellite company has taken a 10 percent stake in the startup. That’s helped it get traction in its home country.

But pretty soon it will also be launching in the U.S. Rose told me that Zeebox expects to come across the pond by the end of summer. When it does, it will recognize more than 150 channels based on audio fingerprinting, and be able to tell exactly what you’re watching.

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