Smartclip Cuts Deal with PlayJam for games on Smart TV

written by: Richard Kastelein

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smartclip, the multi-screen video and brand advertising platform, has signed a deal with PlayJam, the world's leading TV games platform. The partnership will see smartclip work with PlayJam as their preferred advertising partner in key Western European territories, to sell video ads across its Connected TV games network.

The PlayJam Games Platform provides developers with a range of in-game social and monetization features developed for Smart TV via a free-to-download SDK. Games running on the platform can then be distributed globally to millions of households via the PlayJam Network spanning all major brands of Smart TV devices including Samsung, LG, Panasonic and Sony. The company has content agreements in place with some of the world's leading casual games companies including Slingo, Youda Games, Relentless, Arkadium, PlayRix and Miniclip.

By leveraging extensive relationships with media agencies and advertisers in the digital and broadcast community, smartclip can now add an additional level of monetization within PlayJam's Global Connected TV Games Network.

Shirlene Chandrapal, Vice President Connected TV at smartclip comments:

"The Smart TV gaming market is just getting started, but 2012 is likely to be a dynamic year. We are delighted to work with PlayJam and we believe that the addition of fun and social PlayJam games are going to be a big hit for clients to enhance their online campaigns."   

Stuart Walsh, COO at Playjam continues:

"We are convinced gaming will be a significant driver of consumer engagement on Connected TV. Our players spend an average of 23 minutes per session playing games on TV, a natural advertising platform. Our partnership with smartclip will strengthen our ability to deliver high quality and highly targeted in-stream video ads to a valuable and fast growing audience."

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