Google TV To Launch In UK - July 2012

written by: Richard Kastelein

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Following a deal with manufacturer Sony, Google is to enter the UK television market with the launch in July 2012 - of its interactive TV service for British consumers.

This is the first time that Google's interactive TV service made available outside the US and viewers will able to surf the internet, watch videos and play games on TV.

Priced at £200, it will allow viewers to use the internet through their television as well as access a range of apps.

Gildas Pelliet, Sony's European head of marketing, said:

"Entertainment content is available through so many channels and sites, and Google TV helps consumers easily find what they want to watch, listen or play with the freedom of the internet and using the familiar Chrome browser."

The device will be followed with a Blu-ray version expected to cost around £300 when it is launched later in the year.

The box will be controlled by a dual-sided remote control with a full QWERTY keyboard.

Like Apple's offering, Google TV can be controlled via a smartphone.

Google's foray into television has faced some hiccups since it first launched Google TV in the US in 2010.

Its devices were criticised for being too expensive, and several TV networks blocked the US-only service from accessing their web content.


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