Shazam and NBCU Cut Second Screen Social TV Deal for 2012 London Olympics

written by: Richard Kastelein

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Published on Tuesday, 26 June 2012 09:09

Shazam - a leading media discovery company, will provide NBC Olympics, a division of the NBC Sports Group, a social TV interactive experience to viewers of the 2012 London Olympics from July 27 — August 12. While watching the Olympics across NBCUniversal properties — NBC, NBC Sports Network, MSNBC, Bravo and CNBC — U.S. viewers can use the Shazam App on their mobile device to unlock extras such as, unique content on athletes, up-to-the-minute information on results, and the medal count. Additionally, they can participate in viewer polls and share on social media via Twitter and Facebook.

"Our collaboration with NBC around the London Games marks an exciting milestone for Shazam for TV(TM)," said Shazam CEO, Andrew Fisher. "As the leader in second-screen interactive television, we're proud to work with NBC to make their coverage of the London 2012 Summer Olympics an even more engaging and interactive social experience.

"We are pleased to be working once again with Shazam," said, Rick Cordella, SVP & General Manager, Digital Media, NBC Sports Group. "We are confident their Shazam for TV(TM) service will help us ignite even more excitement among viewers watching the Games on the networks of NBCUniversal."

Beginning with the Opening Ceremony on July 27 through the Closing Ceremony on August 12, viewers will be able to use the Shazam App anytime during the broadcast on NBCU's channels to interact with the coverage, enabling them to:

• Download the NBC Olympics apps
• Keep up with the schedule of events
• Learn more about the athletes through competitor bios, news and photos
• Get up-to-the-minute results on all events
• Keep track of the medal count
• Participate in interactive viewer polls
• Check in and participate in the discussion on social media