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Syncretic Studios and Oohly, LLC Proudly announce – The Telly Awards has named Syncretic Studios as a Silver winner in the 33rd Annual Telly Awards for their video titled Oohly: Extra Gone Wild! For the teams that collaborated together to earn this recognition, the award is truly an honor.
The Telly Award was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials. “The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
Oohly instantly connects you with the products you see while watching TV and movies. The app enables second screen users (Smart Phone, Tablet, Mac/PC) to sync with what is being viewed on the television screen (first screen). The company provides a user the ability to pick any product that had been placed on set, at the time of content production: wardrobe, props, and set items. The product can then be researched, saved or purchased from online and local vendors directly from the app, without even pausing the show.
To show the viewer how Oohly works, Syncretic Solutions created a commercial, Extra Gone Wild! The one-minute production takes the viewer through one continuous traveling shot that opens inside a Spanish TV Soap Opera. Syncretic Studios utilized an “Extra” (The Oohly Man) who demonstrates and explains the convenience Oohly provides. The team finished the short production with a snapshot of the user purchasing, and receiving delivery of the product she purchased.
“It was exciting to work with such a ground breaking company. Oohly’s platform is exciting; which made creating and directing their visual world even more fulfilling,” said Chad Bishoff, Owner of Syncretic Studios. The companies also partnered with Teresa Seina, a writer/producer from Omaha, NE.
Interested in seeing the video? Check it out here!