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Ooyala has recently released their Global Video Index Q1 2012 report, showing some very interesting new trends and is available in PDF here. Ooyala technology handles billions of analytics events each day and measures the viewing habits of nearly 200 million anonymized monthly unique users so it's got some real gravitas.
The report found that viewers are watching more videos on their tablets and mobile devices — and for longer periods. The overall share of time watched on smartphones grew by 41 per cent last quarter. The share of time watched on tablets grew by 32 per cent.
And also found that viewers on connected TVs watch nearly a third more video between 4pm and 11pm on Saturdays than on a typical weekday evenings which is important for content planners' content and monetization strategies.
From the report:
People are watching more TV shows, movies and long-form videos online, and they are watching for longer periods of time. Long-form content made up more than half of the total time spent watching video in Q1 across all connected devices. More specifically, there was noteworthy growth in the share of long-form video watched on Connected TV Devices & Gaming Consoles (CTV&GC). The share rose dramatically from 57 per cent in Q4 2011 to 88 per cent in Q1 2012. Around 40 per cent of the time spent watching online video on mobile and tablets was spent watching long-form videos, compared to 29 per cent for mobiles and 36 per cent for tablets in Q4 2011.
Ooyala’s report shows massive growth in video watched on non-PC devices like tablets, smartphones, gaming consoles and connected TV devices and the share of non- PC video plays has tripled in the past nine months alone. This shows, not surprisingly that ”Typical” TV viewing is shifting — and not slowly — from broadcast channels on a single screen to mobile, multi-screen viewing experiences.