IMDB Cranks Up its Mobile and Tablet Apps for TV - After 40 Million Download Milestone

written by: Richard Kastelein

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Move over Getglue, Shazam, zeebox, and other leading Social TV players - Amazon-owned IMDB is charging in... adding personalization as well as social and discovery features into their 'Second Screen' TV App.  IMDb's searchable database of TV and movie information is the top movie-related website, with more than 160 million unique monthly visitors (2.5 billion page views annually) and 40 million downloads of their apps. But the main focus of the app update is the integration of one of the website's most popular features: message boards, which receive a "massive" 2.5 billion page views annually, according to IMDb's head of mobile, Kintan Brahmbhatt.

PC Magazine online reports:
Android and iOS apps will also get details about filming locations and soundtrack information, plus the addition of the "more like this" feature, which Brahmbhatt said is a way to personalize users' experience and offer content discovery. The changes are based on customer request and demand, as well as where IMDb can add the biggest value, for users and the company. "We added features to increase engagement" and make the mobile app more interactive, Brahmbhatt said.

...The real goal, Brahmbhatt said today, is customer experience, which is essentially measured by the ratings the IMDb app receives in the Apple App Store, Google Play Store, or Amazon Appstore. The app currently averages four stars out of five.
IMDb’s app for iOS has recently had a facelift for a hugely improved Social TV experience, making it even easier to find and share the latest episodes. Users of IMDb’s app for Android devices can now log in using their Amazon account information and purchase. Other popular features available in IMDb’s Android app update include personalized recommendations, Metacritic and movie locations (fans can now see the locations of their favorite movies and then directly open a map to visit them). 

“Today’s announcement reflects growing customer demand for discovery, personalization and social functionality on their favorite mobile apps,” said Col Needham, IMDb’s founder and CEO. “Given that’s message boards generate more than 2.5 billion page views annually, it’s no surprise that mobile-optimized message boards were our #1 customer request. Beginning today, more than 40 million movie, TV and celebrity fans -- and counting -- will enjoy mobile message boards, check-ins, similarities and more when using IMDb’s apps for iPhone, iPad and Android devices.”

IMDb,the world’s most popular and authoritative source for movie, TV and celebrity content, trecently announced that its popular Movies & TV apps for iOS and Android have each been downloaded more than 20 million times for a total of more than 40 million. Over the last 5 months, monthly visits to IMDb’s mobile optimized website and apps have exceeded 150 million per month. Additionally, IMDb announced the launch of highly anticipated discovery, personalization and social features for its iOS and Android apps, including mobile-optimized message boards, check-ins, similarities, film locations and soundtracks. To learn more and download IMDb’s free apps, go here.

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