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Sky has recently announced the launch of its pay-per-view TV Everywhere (OTT) streaming service, Now TV, making a hard play to catchup with Lovefilm (Amazon) and Netflix in the UK .
Simon Creasey, Director, NOW TV, comments:
"NOW TV will bring more choice to UK consumers and an easy way to enjoy amazing movies, instantly. Following the explosion in internet-connected devices, we know that more and more people are looking for great content to watch over the web, and that's where NOW TV comes in. Offering a new and exciting way to enjoy Sky Movies on some of the most popular internet-connected devices, NOW TV gives films fans everywhere a new choice.
"As we move forward, NOW TV will get even bigger and better, with more devices and more platforms in the coming months. Customers can also look forward to the best live action from Sky Sports and great drama, comedy and entertainment from our Sky channels."
NOW TV customers can 'pay & play' for instant access to an extensive range of over 1,000 movies through Sky Store including the very latest 'now on DVD' releases and much-loved classics. From launch, 'now on DVD' titles will include recent releases such as We Bought a Zoo, The Woman in Black, The Best Exotic Marigold Hotel, This Means War and Ghost Rider: Spirit of Vengeance. 'Pay & play' movies on NOW TV range from 99p for classic titles to £3.49 for the latest blockbusters.
For an all-you-can-watch experience, NOW TV also offers the monthly Sky Movies Pass with instant and unlimited access to the entire Sky Movies collection. At any time, customers with a Sky Movies Pass can choose from over 600 movies, including recent blockbusters and classics from major Hollywood studios such as Disney, Fox, Paramount, Sony, Warner Bros., and Universal. Each Friday, there are up to five new and exclusive Sky Movies premieres, at least 12 months before they are available on other online subscription services. In fact, Sky Movies offers customers access to around three-quarters of the year's top 100 UK box office movies. At launch, the Sky Movies Pass comes with unlimited, instant access to titles such as X-Men: First Class, Bridesmaids, Green Lantern, Cowboys and Aliens and many more.
All NOW TV customers signing up for the Sky Movies Pass can enjoy a free 30-day trial. Following the end of the trial period, the Sky Movies Pass is available for just £15 a month.
More great Sky content will also be added in the coming months, with Sky Sports due to launch on NOW TV before the end of the year. This will enable NOW TV customers to enjoy live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, the Masters from Augusta and much more. The introduction of Sky Sports will be followed on NOW TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.
Available from Tuesday, the new service will be the home of Sky's pay as you go connected TV platform and will offer both Sky original and purchased content to non-Sky subscribers via PC, Mac, tablet, mobile phones, connected TV and YouView and soon to game consoles and other STBs such as Xbox 360, PS3, and Roku.
Sky allegedly has bigger plans for Now TV and later this year the broadcaster will add a variety of sports channels to the platform, before making all its entertainment content available on the service by 2013.
Lovefilm subscriptions start as low as £4.99 per month, rising to £11.22 per month with Xbox 360, PS3 and Wii access and Netflix costs just £5.99 per month for unlimited films & TV episodes streamed to your TV or