In addition to leading the investment round, Telstra and Ooyala are working on a commercial agreement that, once finalized, will mean Telstra will also become a major Ooyala customer and reseller, deploying Ooyala software, analytics and service offerings throughout Australia, where they will work with content owners to transition from traditional video delivery to IP-based distribution. 

“The lines between online video and TV are blurring.  Service operators everywhere are redefining their offerings for digital, multi-screen consumption. Ooyala has been the driving force the past few years, innovating and helping broadcasters and operators transition their business models to not only maintain but improve the economics of traditional television,” said Jay Fulcher, chief executive officer of Ooyala.

“The industry is now standardizing around technology stacks that enable the future of IP-based distribution. With Ooyala's robustness and focus on personalization and profitability, it is becoming the platform on which the next generation of large-scale deployments are built.”

 

Telstra will join Ooyala’s network of major reseller partners that includes Telefonica and Yahoo! Japan. Telstra is Australia’s leading telecommunications and information services company with presence in 15 countries including China. It operates Australia’s largest fully integrated IP network and its largest and fastest wireless broadband network, and is one of the country’s 20 largest companies by market capitalization. Its cable and media assets include multi-device IPTV offerings, Big Pond Broadband, Big Pond Movies, a 50% ownership in Foxtel and other assets.

 

Telstra’s current multi-device IPTV offerings will be enhanced through the integration of Ooyala’s online video technology and analytics. Combining Telstra and Ooyala provides the opportunity to take advantage of the strengths of both organizations to better serve the Australian market. Telstra will work closely with Ooyala on a smooth transition of services to allow its customers to reap the benefits of the new model. 

 

Ooyala will use the new capital to fuel its market momentum with MSO’s and TV programmers. The company will add scale particularly to its operations outside of the U.S., building on its existing footprint in Europe, Asia, Australia and Latin America. Over half of Ooyala’s business is outside the U.S. where large international customer wins have helped make it the fastest-growing company in online video, quadrupling revenues since its last funding round in September 2010.