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The new relationships include both financial backing and business agreements that demonstrate the industry’s confidence in Roku as the leading distribution platform to bring streaming entertainment to mainstream consumers.
Roku will use the new capital to build further brand awareness through advertising, develop new international markets, and increase engineering and production to support sales growth of both hardware and digital media services on the platform including advertising, games, transactional and pay-per-view video as well as content packages. In addition to its line of popular and award-winning Roku streaming players, the company will launch the Roku Streaming Stick this fall – a wireless, dongle-sized streaming device that seamlessly integrates with newer TVs and consumer electronics devices.
The streaming stick is Roku’s first step in expanding its platform from streaming players to Smart TVs and other devices connected to the TV.
“We have watched Roku maintain market leadership since the launch of its streaming platform four years ago and we look forward to deepening our relationship, having already worked closely together on the launch of several products,” said News Corporation Chief Digital Officer Jon Miller. “Roku's significant technology advantage, coupled with a strong market position, places them in a unique position to be an integral part of the television landscape for years to come.”
“We’re delighted to have entered into this strategic relationship with Roku. As an innovative content company we’re committed to embracing a wide range of complementary platforms to create more choice and flexibility for customers,” said BSkyB Chief Financial Officer Andrew Griffith. “Coupled with the on-going strength of satellite distribution, online and mobile help us unlock even more value for customers. Working with Roku we look forward to extending our multi-platform leadership.”
“Our philosophy is to give consumers the best streaming TV experience, with the most content and at the best value in the market; and it has served us well as millions of consumers have brought Roku into their homes,” said Roku Founder and Chief Executive Officer Anthony Wood. “With the News Corporation and Sky strategic relationships, we are poised to further grow our leadership position and to become the TV distribution platform of the future.”
Jon Miller will join the Roku Board of Directors. Anthony Wood will remain Chairman of the Board.