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Magic Ruby, dedicated to solving the complex puzzle of Social TV, launches today. A business unit of Second Screen Solutions, Inc. backed by Technicolor, Magic Ruby combines best of breed second screen technology with advertising expertise to provide the fast-growing social television industry with application development bridging content, distribution and advertising network platforms. The company has offices in San Francisco, Los Angeles, and New York.
“We enable new and direct revenue streams for advertisers, content creators, distributors and app developers. We believe that we have the talent, technology and partners to help unite the industry.”
Magic Ruby leverages MediaEcho, the second screen media platform developed by Technicolor, which deepens viewer engagement with movies and television programs. This app give consumers a wealth of informational and interactive content, social media connections, e-commerce opportunities, and program control over broadcast, VOD and Blu-ray media.
“Magic Ruby provides the missing link between content, advertising, and television audiences to increase revenue potential for all participating partners and enhance the viewing experience for consumers,” said Thomas L. Engdahl, CEO of Magic Ruby. “We enable new and direct revenue streams for advertisers, content creators, distributors and app developers. We believe that we have the talent, technology and partners to help unite the industry.”
Engdahl’s 31-year career in leadership positions at media and communications companies as diverse as Comcast, Radiance Technologies, Pathfire, Applied Digital Access and Advanced Digital Services uniquely qualifies him to lead a united team of social TV stakeholders in Magic Ruby’s charge to enable second screen content monetization.
Combining expertise in app development, watermarking, hardware and Blu-ray technologies, Magic Ruby creates an infrastructure and advertising network open to all participants. The company also offers white label app development tools and infrastructure to current Technicolor clients across multiple divisions of the company.