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Yahoo! has unveiled the next evolution of their 20 million dollar 2012 acquisition - IntoNow - promising a more innovative and engaging way for people to capture, communicate and discover television content. In an era where 80 percent of people watching TV now have mobile or tablet devices in-hand, they say IntoNow 3.0 gives fans entirely new ways to share moments on TV, learn more about what they’re watching and engage with friends, social networks and the broader IntoNow community.
“iOS devices are pervasive in our living rooms, and second screen behavior is now commonplace. IntoNow wanted to up the ante and give people a whole new experience,” said Adam Cahan, founder of IntoNow and vice president of Product, Yahoo!. “We’re the first to offer some major technological innovations – like the ability to capture and share moments that happened seconds ago on TV or automatically identify songs playing in the background – all of which gives people watching TV with IntoNow 3.0 a unique, interactive experience.”
IntoNow 3.0 from Yahoo! has been rebuilt and re-designed around three new features:
IntoNow 3.0 uses patented audio fingerprinting technology to automatically identify live or previously aired television content spanning more than 2.7 million airings. Over 160 U.S. TV channels are currently being indexed live, creating a rich database to build video discovery and programming experiences.
The IntoNow 3.0 App is available for free from the App Store on iPhone, iPad and iPod touch or at www.iTunes.com/appstore/.