Twonky teams up with video websites and mobile apps to bring beamable content to the masses

written by: Richard Kastelein

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Published on Monday, 06 August 2012 16:34

PacketVideo announces that its Twonky Beam button will be integrated into BedRocket, ToonGoggles, and U-NEXT’s video websites, as well as within the Anywhere Artist mobile app software development kit (SDK). When watching a video on one of these sites users can click on the Beam button to wirelessly transfer the video from their smartphone, tablet, or PC to their Internet-connected TV or media streaming device.

Osama Al-Shaykh, CTO of PacketVideo, comments:

“Our goal in creating the Twonky Beam button is to make it easy for media sites to get their content onto the big screen by using tablets, phones, and PCs. We made sure media sites maintain full control over their user experience, while easily creating the ability to integrate our beaming technology. The Twonky Beam button is a web button that allows media sites to expand their reach to home devices and provide a more interesting interactive experience to their users. With Beam button you are able to play media on the big screen and interact with your site visitor via the tablet or smartphone. Let the multi-screen user experience innovations begin!”

Jerome Rota, Senior Vice President, Consumer Products and Services at PacketVideo, said:

“As content becomes increasingly sharable we want everyone to have the ability to not only share socially, but to share digitally through beaming. By integrating the Twonky Beam button into popular video websites, we are making it easy for everyone to share content from one device to another.”

The announcement means that the Twonky Beam button is now available for integration into all websites and mobile apps that wish to incorporate beaming functionality.  PacketVideo already has a variety of content partners utilising the functionality of Twonky Beam, for example:

• Toon Goggles: A children's entertainment channel that offers child- and parent-friendly clips, trailers, episodes, and features.
• Bedrocket Media Ventures: A leading creator of new online channels, including Network A, Kick, Official Comedy and Look TV.    
• Anywhere Artist: An iOS app platform designed to allow anyone, established or new to the industry, to promote themselves to more than 500 million iOS devices worldwide. The first app to include the Beam button feature is now available on the Apple App Market and is called DJ Beam.
• U-NEXT: A Japanese entertainment service that offers movies, TV dramas, and other subscription video-on demand content. U-NEXT is utilizing the Twonky Beam button to play and beam protected content via DTCP-IP. This feature is currently available for Android platforms, with iOS to follow soon.

Consumers can download Twonky’s free software to begin beaming. PC users can download and install Twonky 7 for Mac or Windows, while mobile users can use the free Twonky Beam app from the Android or iOS market. No device set-up is needed, once you have Twonky software it will automatically find your Internet-connected devices without ever needing to set up cables. It’s a simple three-step process:

1. Create your Wi-Fi connection
2. Choose which Internet-connected device you want to beam video to
3. Click the video’s Beam button