will.i.am to Deliver IBC2012 Convention Keynote

written by: Richard Kastelein

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IBC is delighted to reveal that International Recording Artist, Technologist, Entrepreneur and Intel's Director of Creative Innovation, will.i.am, will keynote a unique and thought provoking Friday session co-hosted by Johan Jervøe, VP Partner Marketing at Intel Corporation.

Titled ’Creativity and Technology Forces Combine - Transcend the Barriers of Convention and Rethink What Can Be Achieved’ this unique and insightful session promises to examine how the application of new technology can be a catalyst for new thinking and creativity.

"We want people to rethink what they believe is possible," says seven-time Grammy Award winner, will.i.am. "I'm always thinking about tomorrow. What are the new beats? What is the new music? What will people like? What will we be capable of doing? Technology allows us to amplify our ideas, amplify our creativity, and find new ways of solving our problems and genuinely start living in those future tomorrows, and that's what I want to share at IBC."

This will be an important session for the broadcast industry in particular. Engaging his fans via social media while on tour, or starring in top-rated television programs, will.i.am is an adept user of social media tools. In today’s multi-screen viewing environment, broadcasters need to embrace current and evolving communications and community building tools to build, connect with and retain audiences.

’Creativity and Technology Forces Combine - Transcend the Barriers of Convention and Rethink What Can Be Achieved’

Date: Friday 7 September
Time: 14:00
Location: Forum, RAI Amsterdam



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