Capablue and Intrasonics Cut Deal

written by: Richard Kastelein

Share this Article

Capablue, specialists in connected TV solutions, has joined forces with leading audio watermarking technology provider Intrasonics to create intelligent second screen solutions that meet consumer demand for more interactive experiences and deliver additional revenues to broadcasters.

By integrating Intrasonics' technology into its Connected platform, Capablue will enable broadcasters and content owners to drive audiences back to their linear programming by creating a unified viewing experience across all devices. Consumers will be able to engage directly with a programme on the TV using an interactive smartphone or tablet app with automatic content recognition and time sync. Applications include play along game shows, audience participation, loyalty and social TV viewing, interactive advertising and audience measurement.

"We all know people use companion devices to surf the internet or social network whilst they watch TV so broadcasters are basically competing with these devices for attention," said Capablue CEO Tom Cape.  "What the market needs is solutions that encourage viewers to engage with what's on the main TV rather than the unrelated content on their mobile or tablet. Intrasonics is delivering some of the most innovative solutions we've seen to date so it's great to be working with them to create solutions that can actually make that happen."

Connected will use Intrasonics' patented technology to respond to hidden codes in the audio track of a broadcast to trigger actions on a consumer's companion device and instantly provide them with the opportunity to engage. Viewers will be able to take advantage of these interactive experiences regardless of whether they are watching a programme during the linear schedule or on catch up. Audio watermarking is one of the few reliable ways to overcome variable broadcast delays to ensure that a second screen app synchronises precisely with broadcast content.

Capablue and Intrasonics will demonstrate the next generation of second screen interaction with an exclusive demo at IBC (Stand 4.A61c).

Dr Michael Woodley, Intrasonics' Business Development Manager said:

"We are delighted to be partnering with Capablue, a dynamic and creative innovator with a wealth of experience in connected TV apps and a clear vision which we share for the new landscape of second screen apps. Together we will be presenting a new demo app to showcase just some of the possibilities for second screen interactivity."

Capablue's unique cloud-based platform Connected has been shortlisted for a CSI Product of the year award in the 'best content on demand solution' category.

 


Read more here: http://www.sacbee.com/2012/08/13/4721427/capablue-and-intrasonics-use-second.html#storylink=cpy

Other Sites

Social Media

News

About Us

TV Hackfest London 2013
TV Hackfest San Francisco 2014
M2M Hackfest 2013

Hackfest Twitter
TV App Market Facebook
TV App Market Linkedin
TV App Market Google+

Developer News
Enterprise Apps News

Digital Marketing News
Telecoms News
Cloud Computing News

This email address is being protected from spambots. You need JavaScript enabled to view it.
About us
Advertise
Write for TV App Market