Getglue Launches GetGlue HD TV Guide - Passes Half Billion Checkins

written by: Richard Kastelein

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NYC-based second screen startup GetGlue has launched the GetGlue HD TV guide for iPad. The guide delivers a simple, personalised list of shows, films and sports, and offers users related content about their favourite shows on their second screen and it prioritises what to watch right now, shows what friends are watching and offers recommendations for programmes that match the user's tastes.

GetGlue, which lets users check in to their favorite TV shows, movies, and sporting events online, also announced that it has reached three million users, adding one million users since January 2012. Those users have contributed a total of 500 million check-ins, likes and reviews on the site since its launch in 2008, with 100 million of those check-ins happening in 2011.

In an interview with Betakit:

“GetGlue HD is more focused and was the next step for us,” GetGlue founder Alex Iskold said, adding that the company’s big theme this year is discovery. “Check-ins are just the first action but being able to find what’s on TV for you based on the shows you like and watch was a natural fit for us.”

Iskold told Betakit the update means that partner content including YouTube videos, show and actor Tweets, and episode images will be aggregated into the app and that the rewards, including stickers, will still be available going forward, and will be featured on both show and user profiles, but that discovery is a far bigger part of the update. While they have a number of brand partners, they’re still working out their revenue model, though Iskold said they will be unveiling new advertising products in the future:

“Their fans will have easy access to supplemental content that will help make fans even more passionate,” he said. “They’re also able to post content directly to GetGlue and interact with their fans here.”

....GetGlue has raised $18 million, including $12 million in funding in January 2012 led by Rho Ventures. According to an April 2012 Nielsen study, 88 percent of U.S. tablet owners and 86 percent of U.S. smartphone owners use their device at least once a month while watching TV, so it’s clear that as long as second screen apps like GetGlue can find users when they’re watching TV, they’ll have a rapt audience. The key for GetGlue will not just be finding viewers to use its app, but finding a way to monetize the over 100 brand partners it currently has, something the company will be looking at later this year.

GetGlue HD will come out on the iPhone, Android, mobile site and later in the autumn.



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