Infographic: Connected TV Storm a' Coming

written by: Richard Kastelein

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Published on Monday, 20 August 2012 15:42

This Connected TV Infographic from Tremor Video shows that more and more people are watching their 'online' video while online videos - people are using a TV connected to the Internet to watch them.

From Ryan W. Neal at B2C:

This Infographic breaks down some of the most important data about connected TVs, and points out why advertisers need to take note. Some interesting points from this Infographic:

• 34 percent of people use a Nintendo Wii to connect their TV to the Internet, more than any other device. As a comparison, only 21 percent of people use a smart TV with native connectivity.
• 90 percent of connected TV users are watching video, and an average of 7.3 hours per week is long-form content.
• The most common use for a connected TV is streaming movies over the Internet, with 69 percent of users doing it.
• Why should advertisers care? 38 percent of people reported visiting a website that was mentioned in an online ad they saw through their connected TV.