zeebox Partners with Chyron for ENGAGE Platform

written by: Richard Kastelein

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Published on Monday, 10 September 2012 16:17

Chyron has announced the integration of its ENGAGE second screen and social TV platform with the zeebox companion app and website that makes watching TV better. With seamless access to zeebox from within their existing Chyron graphics systems, broadcasters can cost-effectively leverage the leading second screen app to complement their live programming.

"The second screen applications running on tablets and other devices serve as an exciting new platform for publishing synchronized content that enhances the viewer's experience," said Jim Martinolich, vice president of integration technology at Chyron. "zeebox is the leading second screen app and its integration with our ENGAGE platform aids broadcasters in creating and managing second screen content without introducing significant new production costs. We are very excited to be adding zeebox to our list of ENGAGE charter partners."

"Broadcasters are clamoring to embrace social TV and second-screen engagement, but the combination of fragmented market, myriad of consumer apps, and lack of integration with their existing workflow has -- until now -- made this a complex and expensive process," said Anthony Rose, CTO and co-founder of zeebox. "By giving broadcasters the ability to publish directly into the zeebox platform using their existing tools and production workflow, we're making it as easy for a broadcaster to create a play-along, social TV or interactive experience delivered within zeebox as it is to pop up an on-screen graphic -- and that's a huge game changer."