Contest: Samsung Aims for Second Screen Storytellers

written by: Richard Kastelein

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Samsung Electronics America  and the NYTVF have launched a landmark partnered initiative providing indie producers and production companies with the opportunity to compete for a guaranteed production budget of $300,000 to create an original short series with accompanying second screen material. The winning selection and subsequent series will debut at the Consumer Electronics Show in 2013 and will then be exclusively distributed via Samsung Smart TVs and Galaxy devices. The partnership marks the first NYTVF development initiative conceived to specifically solicit content intended to be experienced across multiple devices and challenges creators to creatively expand storytelling norms by maximizing the viewing experiences enabled by Samsung's unique second screen technology.

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Samsung and the New York Television Festival are seeking original narrative television pilots with second screen extension material for the first ever Samsung Second Screen Storytellers initiative.

What is "Second Screen Material"?

Samsung's unique technology enables storytellers to integrate multiple screens into their overall narrative, providing a comprehensive entertainment experience for fans and viewers. Imagine watching your favorite show and upon the completion of an episode, your tablet or phone immediately receives an additional element of the story via a signal sent from your Smart TV. For example, the second screen material could be another scene that adds to the story you've just experienced or a shift in the POV from one character to another. Alternatively -- because the technology can be activated at a specific moment during the episode -- in the course of a scene, your second screen could be activated to show the scene you are currently watching from a new camera angle.

The second screen material complements the story and provides fans with greater access to characters and settings, though it shouldn't interfere with or replace the arc of the episode.

How should "Second Screen Material" be incorporated into my submission?

We encourage you to think of the second screen as more than just an extra or deleted scene, but rather as an additional opportunity to provide perspective and enhance the story. At the same time, make sure the primary show offers a complete viewing experience - the second screen shouldn't provide spoilers or otherwise necessary information central to the story. Additionally, submitters are encouraged to think of additional interactive elements that can complement the second screen material.

What do I need to submit?

    An original short pilot or excerpt scene that is six (6) to ten (10) minutes in length
    One (1) piece of corresponding second screen content that is a maximum of two (2) minutes in length
    One (1) series treatment outlining the show concept and second screen extension opportunities that is a maximum of four (4) pages in length
    Signed Entry Packet

Click here to download the official rules and an official submission form

The submission period will open at 12pm (noon) EST on August 6, 2012 and will close at 12pm (noon) EST on September 24, 2012. All submissions must be received during this time period, without exception.

Finalists will receive designation as 2012 NYTVF Official Artists and be invited to the New York Television Festival, held in NYC in October 2012.

A screening committee of NYTVF officials will narrow the pool of entrants down to 5 finalists which will be presented to Samsung executives. One winner will be selected by Samsung and he/she will receive a production budget of $300,000 to create an original short series with accompanying second screen material. Additionally, Samsung may elect to enter into development agreements with additional finalists.

Click here to download the official rules for the 2012 Samsung Second Screen Storytellers Initiative and an official submission form.

Still have questions? Check out the F.A.Q.s or Ask the NYTVF.


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