Shazam Pushes Hard Into Social TV - Now Tracking All TV

written by: Richard Kastelein

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Mashable is reporting thatShazam, best known as a music-identification app, is venturing deeper into the social TV sphere Monday with a massive expansion of its Shazam for TV second-screen experience.

Doug Garland, Shazam’s chief revenue officer, tells Mashable that the “much richer experience” will encourage users to return to the app. The celebrity buzz data alone combs 140 sites, while Facebook integration pushes Shazam activity to users’ Timelines.

Users will soon be able to like and comment on Facebook friends’ tags in-app. And first-time users can now log in using their Facebook accounts. Shazam also notes that 250 million people have used the app worldwide.

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