Facebook Teams up With UK Retailer Topshop For London Fashion Week

written by: Richard Kastelein

Share this Article

Marketing Week is reporting that Topshop has added a Fashion Week Facebook App that allows fans to purchase products directly from a live stream of its London Fashion Week catwalk show.

The “shoot the show” camera app to allows fans to capture moments of the live streamed Topshop catwalk show “as if they were sitting in the front row”. The clips can then be personalised and shared on Facebook.

The app is integrated with e-commerce functionality so that all products used in the catwalk show including clothes, beauty and styling products and the music used will be available to buy directly from the live stream and Topshop online.

The campaign also includes a Twitter “Tweet off” competition inviting fashionistas to review the collection in one tweet to win tickets to Topshop’s next catwalk show. All tweets will be screened on Topshop.com.

The fashion chain says the initiative for its spring summer 2013 London Fashion Week show is the first social app of its kind and describes it as its “most advanced immersive and engaging social experience”.

This season, the British retailer will livestream its “Unique spring/summer 2013 show on its website and give customers a chance to purchase up to six pieces from the collection immediately afterwards.

{youtube width="500" height="380"}RdyynpReQHc{/youtube}



Other Sites

Social Media


About Us

TV Hackfest London 2013
TV Hackfest San Francisco 2014
M2M Hackfest 2013

Hackfest Twitter
TV App Market Facebook
TV App Market Linkedin
TV App Market Google+

Developer News
Enterprise Apps News

Digital Marketing News
Telecoms News
Cloud Computing News

This email address is being protected from spambots. You need JavaScript enabled to view it.
About us
Write for TV App Market