Paddy Power Betting Comes to Second Screen

written by: Richard Kastelein

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Irish bookies, Paddy Power have announced they are introducing second-screen technology to the UK betting market as Paddy Power has launched its Premier League iPhone App.

The Irish firm stated its free Premier League iPhone App offers users the latest fixtures, odds, results, tables and news from the top-flight of English soccer alongside a form guide on every one of the competition’s 20 sides.

“With the domestic leagues back in action after the international break, Paddy Power’s exclusive Premier League iPhone App keeps you bang up-to-date on what could be the most exciting season in its 20-year history,” read a statement from Paddy Power.

“The app, exclusive for iPhone, gives you all the cold hard stats you need in one place with exclusive second-screen technology introduced to the betting market for the first time. Social media nuts such as Joey Barton will love it too as the app gives users the ability to share stats via Twitter and Facebook.”

Paddy Power revealed that the ‘second-screen technology’ featured in its new Premier League iPhone App has been developed by New York-based TVTak and allows users to point their camera at any live featured football match in order to receive odds in real-time.

The Premier League iPhone App also comes complete with a promotions tab offering bettors the latest offers from Paddy Power such as its range of money-back specials while native functionality allows customers to swipe a game into their iPhone calendar.

As you’d expect from a bookmakers, the app is centred around the TV Bet feature. Based on image recognition software developed by TvTak fans can simply point their iPhone at the television to receive real-time live odds on the game they are watching. And, naturally, there’s a promotions tab for Paddy Power’s latest offers and incentives alongside.

From their Paddy Power Blog:


Let us present the brand new Paddy Power Premier League App as developed by Paddy Power’s Mobile team. Yes, they party harder than Prince Harry but when they finally do some work, Paddy’s crew pack more grunt than Andy Murray. Here’s the best bits (there’s loads)….

1. Dedicated team betting statistics

Team Pages

STAT’S AMAZING: The new Paddy Power Premier League app has the most comprehensive fixture list, results, match betting and live odds on your team for the entire Premier League season at the touch of a button. Don’t get caught for a round down the pub because you couldn’t remember who scored your opening goal in August even though you support Aston Villa and you’re unlikely to get more than seven all season.

2. Weekend fixture planning

Screen shot searcher

GET TO THE HEART OF THE ACTION: Don’t make the critical mistake of organising a first date when QPR are at home to Swansea. The Paddy Power Premier League app will also present a quick-fix of odds on the list of games for the weekend. That 10/3 for a draw on Arsenal and Sunderland now looks a bit tasty.

3. Don’t miss a date

Add to your calendar

IT’S A DATE: Look, it’s all going to kick-off this year between Arsenal and Spurs and you don’t want to miss a trick. Simply pop the home and away fixtures into your calendar so when she/he starts dropping hints about Ikea in ‘the next couple of weeks’ you can justifiably give it a swerve. Show her (or him, obviously) the phone and tell her/him the footie’s on. If she/he really loved you she’d/he’d understand.

4. Team Pages packed with stats

Team Screen shot

TEAM PAGES: They’re your team, right. Right? So you want to know who’s in the squad, who they’re playing next week and get the latest odds on them spanking Chelsea so you can get bragging rights over the tosser in accounts who only supports them coz he/she fancies John Terry.

5. Second screen technology


TV BET: Just getting home from the night before and have a pressing engagement with the sofa? Simply point your smartphone at the box, hit TV Bet and the latest odds in the match will display on the screen. It’s less work for you. Think we’re joking? Give it a go. It works and you will never miss out from cashing in on that betting-in-running, next goalscorer or red card again. Developed with TVTak, this is a first-to-market ‘second screen’ technology development by Paddy.

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