Screach Opens NYC Office - Moves Hard into Second Screen DOOH

written by: Richard Kastelein

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Published on Monday, 24 September 2012 09:02

Over the last 1.5 years, Screach has evolved according to the crew with a name change,  a New York office, and a bigger team than when we first emerged from the Difference Engine startup accelerator in 2010.

The UK company's platform offers the opportunity to interact with digital screens using a smartphone and they have been a strong contender in the little talked about Digital Out Of Home (DOOH) market. 

“In the last 18 months we’ve set out to prove the technology,” said Screach CEO Paul Rawlings. “We’ve allowed people to engage with content on screens and we’ve been pretty successful at that.

"Since the company started, we’ve demonstrated its potential by working with Newcastle United to allow Man of the Match voting in the stadium, created a “move the square” game in a shopping centre with Cadbury, and helped folks in Sheffield pick up points while dancing to Cheryl Cole."

“Now we’re moving into a more ScreachTV-oriented world where content is not just on the big screens in the high street but also in the screens in venues. We’re focusing on the new app now with how we can help customers deliver experiences easier.”

Seen new video here or below.

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