Shazam Announced the Passing of 250 Million Users - Now Promising More Second Screen TV

written by: Richard Kastelein

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Shazam, the world’s leading media engagement company, today announced that it has achieved the major milestone of exceeding a quarter of a billion users globally. Shazam also announced that it has expanded its Shazam for TV™ second-screen service in the U.S. to support TV programming on any channel, anytime of day. Now, Shazam fans can use the app as a “TV companion app” with any TV show in the U.S. to access cast details and photos, music in the show, celebrity gossip, trivia, celebrity tweets, and links to additional information, plus the ability to instantly share and comment on the show or episode on Facebook and Twitter.

“We’ve applied what we’ve learned to our newly expanded service, and will continue to work closely with our network partners and show producers to build special, unique second-screen experiences for their tent-pole television events and many of the most popular shows on TV.”

“With more than a quarter of a billion people who have used Shazam worldwide, no other app has our scale when it comes to offering the opportunity to engage with the media that interests them the most, whether it’s music or television. And now, that experience is even better than before, enabling people in the US to engage with any show at any time,” said Andrew Fisher, Shazam CEO.

Starting today, when people in the U.S. use the Shazam App while watching television, they have a fast and easy way to access:

  • Featured music – Shazam has leveraged its rich music history and its 20+ million track database to identify the music featured in whatever people are watching
  • Cast information – the app will list the cast featured in the programme, guest stars, as well as other shows they’ve been in
  • Trivia – fans can learn more about their favourite programme and even read about the occasional goofs with the trivia feature in the app
  • Celebrity buzz – gives fans all the latest gossip about the show and the stars in it
  • Social sharing – live Twitter feeds as well as commenting in the app makes it fun to talk with your friends about what you’re watching
  • More information – convenient links to show-related information at IMDB, Wikipedia, and the official site for the show.

Additionally, different types of programming will feature different results. For instance, sports events will include stats, scores and schedules instead of cast information.

“Over the last year, Shazam has been testing and learning what works by building dozens of custom interactive second-screen experiences for select television shows and events like the Olympics on NBC, American Idol, the GRAMMYs, and the Super Bowl, as well as other live and scripted programming across sports, reality, dramas, comedy and awards shows,” said Doug Garland, Chief Revenue Officer. “We’ve applied what we’ve learned to our newly expanded service, and will continue to work closely with our network partners and show producers to build special, unique second-screen experiences for their tent-pole television events and many of the most popular shows on TV.”

Currently, the Shazam for TV service is available in the UK and Western Europe providing second-screen interactivity for television advertising campaigns for global brands such as Renault, Toyota, Reebok, Schweppes, Unilever, Microsoft and Pepsi. In the coming months, the service will be expanded so that Shazam fans in the UK, France, Germany, Italy and Spain will also be able to use the app to engage with the television programmes they love.

In addition to expanding Shazam for TV, Shazam is also enhancing its social features for iPhone, iPod touch, iPad and Android devices. When Shazamers activate the Shazam Friends feature in the app, they can see what their Facebook friends are tagging, and now they will be able to make comments about their friends’ tags in the app. Additionally, with the activation, people’s tags will appear on their Facebook profile in their timeline, enabling people to discuss with their friends in Facebook what they are watching or listening to. For people who download Shazam for the first time, they will see the “Login with Facebook” message when they open the app for the first time. Users can also change these Facebook sharing preferences in the Settings section of the app. Social sharing via Twitter and Google+ is also available. These new features will be released in the coming weeks with additional features to be added in the coming months, including being able to Like tags.

“According to industry studies, 86% of smartphone owners use their mobile device while watching TV and, with our expansion into television, we’ve seen a surge of activity due to recent Shazam-enabled events such as the NBC Olympic broadcast, where more than one million people tagged the closing ceremony, as well as the US Open tennis grand slam event on CBS earlier this month,” said Fisher. “We think that broadening our television service and offering more comprehensive social features will continue to drive activity and engagement.”

For people who don't yet have the Shazam application on their smartphone, it is available for free on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, AT&T’s AppCenter, Verizon VCast app store, Nokia Store, Windows Phone Marketplace, BlackBerry App World, and GetJar.

* Shazam for TV works for over 160 channels of television programming in the U.S., regardless of whether you subscribe to cable or satellite TV or watch broadcast TV over-the-air. However, it will not always support local-only programming, for example, some local news broadcasts or local paid advertising programmes.

 

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