Association for Interactive Entertainment Announces Seminar “50 Shades of Revenue from Mobile Payments”

written by: Richard Kastelein

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Published on Friday, 12 October 2012 12:58

This week’s announcement from UK mobile operator O2 that it is to increase payouts to merchants that utilise its Charge to Mobile billing service is fantastic news for online merchants looking to include Mobile Operator payments as an additional billing solution. And with AIME’s “50 Shades of Revenue from Mobile Payments” Knowledge & Networking seminar less than two weeks away on 23rd October, now is the time to book your place at the event which is selling out fast!

Presentations, case studies and a panel debate with audience Q&A will focus on how Mobile Operator payments creates a more seamless transaction environment between merchants and consumers, potentially unlocking billions of pounds of value for the eco-system. Until recently, the costs of operator billing have been a little too high for low-margin businesses, like gaming, apps and music sales, but the prospect of higher payouts from MNOs means that charging the cost of digital goods to the mobile phone bill could be about to become commercially viable for a wider range of merchants.

Mobile Operator payments:

• Facilitate a simple, low-friction means of charging consumers for transactions they undertake through any Internet-connected device
• Enable an increased range and flexibility of pricing for merchants
• Provide significant value as a customer acquisition and engagement tool
• Give merchants additional options to issue refunds to the mobile bill and to credit users
• Capture payment from those without other methods of payment

The AIME Seminar will examine this method of mobile payment, with a panel of experts representing leading figures from gaming, social media and charity brands, the mobile operator community and the payment service providers bringing them together.

• Analysis of higher customer conversion rates and other business analytics from Mobile Operator payments compared to other payment methods
• How to implement Mobile Operator payments as part of a suite of payment solutions for your online business and working with the right partners to enable this effectively
• Integrating Mobile Operator payments alongside international payment solutions
• How the new Payforit 4 standard, with its improved payment flows, subscription billing, customer feedback loops and efficient VAT handling processes, can boost merchant sales through Mobile Operator payments on any network
• Find out how the industry is focused on providing the best user experience possible to encourage repeat purchases. This will ultimately ensure the success of mobile payments
• Hear from merchants across different sectors – from charity to gambling and social gaming - that have been successful in their use of Mobile Operator payments. Learn how their experiences could benefit your organisation
• Understand the latest regulatory position for mobile payments and how the landscape is evolving over the next 12-18 months

Join Rob Weisz of Velti, Richard Atkinson of Just Giving, Chris Newell of ImpulsePay, Rory Maguire of Three, Alex Haffner of SNR Denton Law firm, Gaming Industry Analyst Aideen Shortt, Rob Stevenson of Hooplo Media and Andrew Darling of West Pier Media on Tuesday 23rd October in central London from 5pm, to learn how Operator Mobile Payments can drive revenues and increase sales of your digital goods.

The event sponsor is Velti with ImpulsePay and SNR Denton kindly co-sponsoring the Seminar.

Venue: SNR Denton Law Offices, One, Fleet Place, London, EC4M 7RA, UK
Date and time: 23rd October 2012. Registration starts at 4.30pm and the Seminar begins at 5.30pm. Drinks and networking will follow at 7.30pm
Cost : AIME Members: £50, Non-Members: £75
Register here: http://aimelink.org/events/next_seminar.aspx