VC News: Selectable Media Secures $2 Million in Series A Funding

written by: Richard Kastelein

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Published on Monday, 22 October 2012 07:14

Selectable Media, a leader in enabling consumers to unlock digital content, today announced it has raised $2 million in Series A funding from Avalon Ventures. Selectable Media enables consumers to unlock digital content and services in exchange for viewing and interacting with brand advertising. Selectable Media puts the consumer in control by offering viewers a choice of which ads to watch, thus delivering more memorable and engaging experiences.

“Advertisers and publishers understand the premium value that video delivers, yet advertiser demand for interactive and engaging experiences far outweighs the supply most publishers can provide”

Companies such as NBC, Wendy’s, Kraft, HBO and Samsung use Selectable Media to guarantee video advertising viewability, resulting in industry leading completion rates, click throughs and brand lift. Publishers in all verticals can leverage the Selectable Media platform to more effectively monetize their content. The new funding will be used to drive further adoption of Selectable Media’s platform by brands and publishers.

“Advertisers and publishers understand the premium value that video delivers, yet advertiser demand for interactive and engaging experiences far outweighs the supply most publishers can provide,” said Matt Minoff, CEO of Selectable Media. “We are very excited about this new investment, which will speed our growth across all platforms and devices, and enable us to continue delivering on our mission of putting consumers in control, more effectively monetizing publisher inventory and driving brand health metrics.”

Selectable Media is backed by Avalon Ventures and Allen & Company.

For more information on the Selectable Media platform, please visit: http://selectablemedia.com/