Magic Ruby's Second Screen Sons of Anarchy App Wins Big

written by: Richard Kastelein

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Magic Ruby, the leader in delivering monetizable content and applications for the second screen, has announced that the Sons of Anarchy app, "SOA Gear," developed by Magic Ruby for FX Network, has been honored with Delivery Agent's TEC Awards (The Entertainment Commerce Awards) for Best Contextual Campaign for the Second Screen. The TEC Awards recognize excellence in commerce programs tied to entertainment, sports and music content.

Released in Fall 2011, "SOA Gear" was built on Magic Ruby's application infrastructure and synchronized original content and interactive shopping with four broadcast episodes of Season 4 of Sons of Anarchy and the Blu-ray release of Season 3.

 

Building on the success of the app, Magic Ruby partnered with DEFY Creative to release an enhanced version, simply called "SOA," for the current Season 5 of Sons of Anarchy. The newly-branded "SOA" app syncs interactive second-screen features with linear broadcast or recorded episodes of Sons of Anarchy, airing Tuesdays on FX, and with the recently released Season 4 Blu-ray disc, available in stores. This year, Magic Ruby optimized the second-screen experience with synchronized original content including story boards, social interaction mapping, episode information, cast biographies, trivia, games and an expanded e-commerce marketplace enabled through Delivery Agent's TV Wallet(TM) where viewers can instantly purchase hundreds of items featured in, or inspired by, the award-winning series.

"Every year Delivery Agent honors companies that are creatively using commerce to monetize content and engage audiences," said Mike Fitzsimmons Delivery Agent CEO. "We are excited that the TV Wallet platform was used by Magic Ruby to seamlessly bring commerce to the Sons of Anarchy second screen experience."

"This new second-screen experience allows viewers to dive deeper into the compelling world of Sons of Anarchy through closer, personal interaction with the characters, storylines, fellow fans and iconic products that define the show," said Tom Engdahl, President and CEO of Magic Ruby. "FX and Delivery Agent are visionary partners in their deployment of the second screen."

The "SOA" app is available for download at the App Store(SM) for Apple iPhone, iPad, and iPod, and Google Play for Android smartphones.

 

 

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