Ensequence and Audible Magic Team to Deliver Interactive Advertising and TV Across Multiple Devices

written by: Richard Kastelein

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Ensequence, the leading supplier of advanced interactive television (iTV) products, and Audible Magic, the leading provider of automated content recognition (ACR) solutions, today announced an integrated platform that will create new opportunities for brands to engage and win loyalty among TV viewers. Combining Audible Magic's SmartID and Ensequence's award-winning iTV Manager® solutions, the platform offers viewers unique, immersive experiences with their favorite shows, and enables advertisers to connect one-on-one with audiences across devices including TV sets, tablets, laptops, and smart phones.

 

Offering a unique opportunity for service operators, the integrated platform also has the ability to monitor hundreds of broadcast streams that then trigger events across set-top boxes. This, in turn, activates programming and TV commercial enhancements that further engage viewers.

"The new, more interactive, more deeply engaged TV viewing environment isn't on the horizon; it's here," said Vance Ikezoye, President and CEO of Audible Magic. "And Ensequence's iTV Manager® solution is playing a key role in turning the promise into a reality that's exciting for viewers and potentially much more profitable for advertisers. In fact, the integrated product's ability to recognize TV commercials and create one-on-one viewer engagement in real time is like a dream come true for these advertisers—their Holy Grail."

"We're delighted to be working with Audible Magic," added Aslam Khader, Ensequence Chief Technology and Product Officer. "The SmartID and other Audible Magic ACR solutions are already integrated into many applications, and the company has proven its ability to scale to support the size of the audiences and meet the evolving needs of service operators and television networks. Audible Magic's rich, mature technology ensures that—together—we will deliver a robust, reliable solution."

 

 

 

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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