Ensequence and Audible Magic Team to Deliver Interactive Advertising and TV Across Multiple Devices
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- Published on Monday, 10 December 2012 18:56
Ensequence, the leading supplier of advanced interactive television (iTV) products, and Audible Magic, the leading provider of automated content recognition (ACR) solutions, today announced an integrated platform that will create new opportunities for brands to engage and win loyalty among TV viewers. Combining Audible Magic's SmartID and Ensequence's award-winning iTV Manager® solutions, the platform offers viewers unique, immersive experiences with their favorite shows, and enables advertisers to connect one-on-one with audiences across devices including TV sets, tablets, laptops, and smart phones.
Offering a unique opportunity for service operators, the integrated platform also has the ability to monitor hundreds of broadcast streams that then trigger events across set-top boxes. This, in turn, activates programming and TV commercial enhancements that further engage viewers.
"The new, more interactive, more deeply engaged TV viewing environment isn't on the horizon; it's here," said Vance Ikezoye, President and CEO of Audible Magic. "And Ensequence's iTV Manager® solution is playing a key role in turning the promise into a reality that's exciting for viewers and potentially much more profitable for advertisers. In fact, the integrated product's ability to recognize TV commercials and create one-on-one viewer engagement in real time is like a dream come true for these advertisers—their Holy Grail."
"We're delighted to be working with Audible Magic," added Aslam Khader, Ensequence Chief Technology and Product Officer. "The SmartID and other Audible Magic ACR solutions are already integrated into many applications, and the company has proven its ability to scale to support the size of the audiences and meet the evolving needs of service operators and television networks. Audible Magic's rich, mature technology ensures that—together—we will deliver a robust, reliable solution."