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In the latest update to its award-winning app – now available in the iTunes store – zeebox adds new remote control capability and becomes available for the first time to TV viewers in the Republic of Ireland.
Millions of Sky subscribers can now use zeebox on iPhone or iPad as a seamless remote control for their Sky+ or Virgin Tivo boxes, and benefit from zeebox's automatic recognition of which channel they're watching. In an industry first, the app automatically follows the channel playing on your TV, and instantly brings you more information and interactivity along with every show – it's pure magic.
As part of zeebox's rapid international expansion, the app is now available in the iTunes store for the Republic of Ireland, with a fully featured TV guide covering the Irish TV listings and including all of zeebox's award-winning features. The Android smartphone version of zeebox for Ireland will become available in Google Play later this week.
Furthermore, Irish broadcasters will soon be given access to zeebox's Openbox API, which is being used by leading content rights owners to connect directly with fans through live interactions and social engagement, and to monetize the second screen alongside TV commercials through synchronized, targeted advertising and affiliate links.
Two-way remote control represents the next phase of integration between TV and the second-screen, enabling new interactive, timely consumer experiences. By acting both as a remote control and a channel detector, zeebox further automates the delivery of contextually relevant content (and commerce) to consumers whilst they watch TV, whether they are using their traditional remote control or the zeebox app to change channels.
The user experience is seamless: fire up zeebox to see instantly what's on TV, what's buzzing, what the celebrities or your friends are watching. Click on a show and your Sky+ or Virgin Tivo box jumps to that channel. If you use your traditional remote to change the channel, zeebox detects it instantly and offers to switch zeebox to the corresponding show page. With one click you're at the heart of the social buzz around the show, with a wealth of additional information, interactivity and commerce at your fingertips.
"We believe seamless remote control is one of those killer features – integrated with our content, almost invisible, but completely embedded with the consumer experience," said Anthony Rose, co-founder and CTO of zeebox, "And we are of course delighted to extend our reach to the Republic of Ireland with the launch of our app there."
Since launching in 2011, zeebox has the market-leading TV companion app, uniquely enabling consumers to discover TV content through their extended social graph, to follow their favourite celebrities' viewing, and to automatically get more information about shows. zeebox knows what consumers are watching, and engages them with relevant content and ecommerce opportunities in synch with live TV.
Republic of Ireland users can download zeebox for Apple devices here: https://itunes.apple. com/ie/app/zeebox/id454689266? mt=8.The new zeebox app is available on the Web, on iPad, iPhone and Android smartphones at http://zeebox.com.