zeebox Takes Australia by Storm with 100k Downloads in Two Weeks

written by: Richard Kastelein

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Published on Friday, 14 December 2012 08:29

zeebox is going through the roof in Australia, with over 100,000 downloads within the two weeks of its Australian launch.

zeebox is looking to dominate Australia’s emerging second screen social TV scene, and looks strong to take on Seven Network’s Fango and Nine Network’s Jump-In - both rival apps in the Land Down Under.

zeebox Australia’s CEO Craig Blair says the early usage figures have exceeded all of the company’s expectations.

“The number of downloads in Australia is many multiples higher than the UK or the US (adjusting for population) proving that Australians actively embrace new, world class platforms,” Mr Blair said.

“More important than downloads is viewer engagement. Our average viewer is spending over half an hour a visit engaged with zeebox,”

zeebox plans to monetise in the near future and says that it would start offering its first ad bundles to advertisers in January.

Blair added that the company’s focus is still on improving its service and engagement of its app.

“We look forward to increasing our audience engagement as we roll out new channels and features over the coming months,” he said.