NBC and Spongebob Winners in US Social TV 2012

written by: Richard Kastelein

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In a new blog post, American Social TV tracker Trendrr has listed SpongeBob number one in US Social TV with over 21.7 million social interactions across Twitter, Facebook, GetGlue and Viggle and roundeding out second was the "The X Factor" (16.6 million) from Fox then NBC’s "The Voice" (11/1 million). Rounding out the top five for 2012 was "Pretty Little Liars" (ABC Family, 104 million) and "The Bad Girls Club" (Oxygen, 9.4 million).

In an Adage report:

A quick glance reveals some seemingly clear winners -- NBC as the most social network, and "SpongeBob SquarePants" as the most social show -- but both of those triumphs come with caveats: NBC got a huge boost from the Olympics; if you cut out all sports and special programming, Fox would actually be the most social network. And "SpongeBob" wins on sheer volume of social activity thanks to its heavy broadcast schedule, but on a social-activity-per-episode basis, "The X Factor" triumphs.

One winner without caveats: Apple iOS, which beats out Android and BlackBerry as the mobile platform most used for social-TV activity on Twitter, Facebook, GetGlue and Viggle.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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