Audible Magic Unveils Cross-Platform Solution for Interactive TV Commercials

written by: Richard Kastelein

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Published on Monday, 07 January 2013 15:14

Audible Magic, the leader in automated content recognition (ACR) solutions and services, announced that it has joined with several partners to roll out advanced television advertising solutions including interactive and addressable advertising across smart televisions, set-top boxes and second screen devices. Interactive advertising solutions use the company's SmartID ACR technology to identify ads in real-time watched by users on TV and then, in real time, display supplemental, promotional and informational options. SmartID ACR technology also power's Audible Magic's solution for addressable advertising, which makes possible personalization of television advertising using ad identification and replacement.

Both brand and direct response advertisers benefit from these solutions from companies that have embedded the SmartID technology into their products and services. Solutions from Audible Magic and its partners will be shown at the Audible Magic booth 75314 in Eureka Park in the Venetian at the Consumer Electronics Show (CES) in Las Vegas January 8-11.

"Transforming television advertising from a fascinating concept into a pervasive and valuable reality is an enormous challenge for many companies today," said Jay Friedman, VP of Marketing, Audible Magic. "When companies can team together as we have with our partners, the challenges simply become more and more manageable. The widespread adoption of interactive advertising could be a case of the future arriving well ahead of expectations."

Other Audible Magic technologies and solutions to be on display at CES include Audini, the company's browser-based ACR solution, and Live TViD, its platform to synchronize events to television programming.