Audible Magic Unveils Cross-Platform Solution for Interactive TV Commercials

written by: Richard Kastelein

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Audible Magic, the leader in automated content recognition (ACR) solutions and services, announced that it has joined with several partners to roll out advanced television advertising solutions including interactive and addressable advertising across smart televisions, set-top boxes and second screen devices. Interactive advertising solutions use the company's SmartID ACR technology to identify ads in real-time watched by users on TV and then, in real time, display supplemental, promotional and informational options. SmartID ACR technology also power's Audible Magic's solution for addressable advertising, which makes possible personalization of television advertising using ad identification and replacement.

Both brand and direct response advertisers benefit from these solutions from companies that have embedded the SmartID technology into their products and services. Solutions from Audible Magic and its partners will be shown at the Audible Magic booth 75314 in Eureka Park in the Venetian at the Consumer Electronics Show (CES) in Las Vegas January 8-11.

"Transforming television advertising from a fascinating concept into a pervasive and valuable reality is an enormous challenge for many companies today," said Jay Friedman, VP of Marketing, Audible Magic. "When companies can team together as we have with our partners, the challenges simply become more and more manageable. The widespread adoption of interactive advertising could be a case of the future arriving well ahead of expectations."

Other Audible Magic technologies and solutions to be on display at CES include Audini, the company's browser-based ACR solution, and Live TViD, its platform to synchronize events to television programming.


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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