Study: Second Screen Social TV Market expected to Reach $5.9 Billion by 2017

written by: Richard Kastelein

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At the 2nd Screen Summit at International CES this week, 2nd Screen Society Chairman Chuck Parker introduced data and details from his new research study: “The 2nd Screen: Transforming Video Consumption.” - a 250-page document that has surveyed the current state and five-year projections for emerging seccond screen marketplace, and the researchers estimate it's currently a $490 million market which is expected to reach $5.9 billion by 2017.

“With 35 million tablets sold during the holiday season in 2012 and an estimated 40% of all television viewers now enhancing the experience with a 2nd screen, this is clearly the trend to watch for 2013,” Parker explains. “What can you expect to see in 2nd screen developments in 2013 and who are the current leaders? How will the giants of today’s video industry respond to this challenge? We answer these questions and more in this report.”

The in-depth study covers everything you need to know about 2nd screen:

  • The technology status and future developments: how ACR and the “system level” 2nd screen platform from Xbox SmartGlass will have significant impact on the marketplace
  • A segmentation of the market and a scoring of hundreds of companion apps: that are used to control, discover, enhance, share and multi-task.
  • An analysis of the players in the ecosystem: why studios and TV shows focus on enhancement and pay TV operators focus on control.
  • A full-blown usage analysis, business models and market sizing with detailed data to 2017.
  • A detailed review of the Top 50 apps: what works and what doesn’t and identifying key feature sets
  • A detailed look at trends and future state of the 2nd screen market
  • An 18-month detailed forecast: describing trends we believe will have a short-term impact on this emerging marketplace for applications and 2nd-screen technologies.
  • A deep review of second screen as a viewing device

For more information about the research study visit: www.2ndscreensociety.com/research.

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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