Study: Second Screen Social TV Market expected to Reach $5.9 Billion by 2017

written by: Richard Kastelein

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Published on Wednesday, 09 January 2013 08:37

At the 2nd Screen Summit at International CES this week, 2nd Screen Society Chairman Chuck Parker introduced data and details from his new research study: “The 2nd Screen: Transforming Video Consumption.” - a 250-page document that has surveyed the current state and five-year projections for emerging seccond screen marketplace, and the researchers estimate it's currently a $490 million market which is expected to reach $5.9 billion by 2017.

“With 35 million tablets sold during the holiday season in 2012 and an estimated 40% of all television viewers now enhancing the experience with a 2nd screen, this is clearly the trend to watch for 2013,” Parker explains. “What can you expect to see in 2nd screen developments in 2013 and who are the current leaders? How will the giants of today’s video industry respond to this challenge? We answer these questions and more in this report.”

The in-depth study covers everything you need to know about 2nd screen:

• The technology status and future developments: how ACR and the “system level” 2nd screen platform from Xbox SmartGlass will have significant impact on the marketplace
• A segmentation of the market and a scoring of hundreds of companion apps: that are used to control, discover, enhance, share and multi-task.
• An analysis of the players in the ecosystem: why studios and TV shows focus on enhancement and pay TV operators focus on control.
• A full-blown usage analysis, business models and market sizing with detailed data to 2017.
• A detailed review of the Top 50 apps: what works and what doesn’t and identifying key feature sets
• A detailed look at trends and future state of the 2nd screen market
• An 18-month detailed forecast: describing trends we believe will have a short-term impact on this emerging marketplace for applications and 2nd-screen technologies.
• A deep review of second screen as a viewing device

For more information about the research study visit: www.2ndscreensociety.com/research.